Most days I struggle to call myself a Director, I am simply excited about telling honest, compelling, human stories. Through my work in commercials and branded content, whether comedy focused or documentary portraits I am drawn to the almost un-directed, seemingly everyday minutiae of human behaviours.

I now often self produce, write and edit my directorial projects. I have written and directed comedy webisodes and branded video content for global brands such as Dixons Carphone, CNN, Samsung, Gore-Tex and international tourism agencies such as Dubai Tourism. 

In 2018 I wrote and directed a global TVC for Samsung / CNN Style.