Will is an award-winning writer, creative, producer and director with over a decade of experience in content and commercial. He has a natural eye for detail, using rich visual storytelling across all genres, with a focus on light, bright and comedic tones. His visual aesthetic and attention to brand and casting create vibrant, colourful and honest films that tell the brand’s story authentically.

Starting his career as a runner at APA production companies, he has worked his way through the industry. Will moved on to a role as an in-house agency director and then in to Head of Production. This has given him a comprehensive understanding of every aspect of agency and production workflow, enabling creative agility when planning his shoots. Will runs his own boutique full-service production offering under Riddell Films, continues to work as a freelance producer with prolific industry diary service Production Switchboard, and is a repped commercial director with Dark Energy Films. 

Recent Bronze winner at Creativepool awards 2021 and Shiny finalist for Best Freelance Director.